In October 2017, the sports performance brand ASICS announced a new brand campaign and partnership with Grammy-nominated DJ/producer and fitness fanatic Steve Aoki. Building on ASICS’ core philosophy of a Sound Mind In A Sound Body, the “I MOVE ME” campaign intends to inspire people to be happy and healthy through movement.
The “I MOVE ME” campaign debuted with a sensory film starring Steve Aoki. It was also set to his new “Kolony” track. Shot at Aoki’s mansion in Las Vegas, NV as well as on location in Los Angeles and New York City, the short film also features world champion Olympians Jordan Burroughs and Lolo Jones.
Watch the official spot below:
“ASICS x Steve Aoki | #IMoveMe” by ASICS America
Kudos and great work to the locals who worked on this spot!
- Alicia Murphy
- Denis Bosnjakovic
- Alex Salahi
- Chris Codd
- Michael Silverberg
- Ruddy Chevis
- Eric Pool
- Bill Allen
- Esteban Matinata
- Nico Matinata
- Marta Trudnowska
- Rob Anderson
- Josalene Ginn
- Krystle L. Randall
- Francesca Lombardo
- Lloyd Ellis
- Gayle Kotula
- Kelly Dugan
- Don Draper
- Steve Stelle
- Jimmy Altman
- Matt Moss
- Christo Ramirez
- Cory Fallon
- JR Lighting
- Blackwood
Watch more behind-the-scenes action:
“ASICS x Steve Aoki | #IMoveMe | Behind The Scenes” by Steve Aoki
Bonus Video
If you’re curious to know what Aoki’s mansion in Las Vegas looks like, take a look here:
“Take a Look Inside Steve Aoki’s Incredible Las Vegas Mansion” by Highsnobiety