Last year, Audi and Airbnb teamed up to film a one-of-a-kind commercial in the Nevada Desert featuring a unique luxury home known as the Rondolino Residence that also came with the keys to a brand new 2017 Audi R8. Originally aired during the 68th Primetime Emmy Awards on September 18, 2016, the commercial successfully paired the remote Airbnb property (so remote that it has no address, just coordinates) with an exotic supercar to creatively showcase a truly unique vacation experience.
Venables Bell & Partners, an independent advertising agency in San Francisco, created the spot titled “Desolation” and filmed it in Death Valley, NV. The promotion (now ended) offered guests a three-day, two-night getaway at the luxurious Rondolino Residence, which included a concierge team, airport transportation, meals prepared by a private chef, and an off-road driving experience with professional drivers in the Audi R8 (named 2016 World Performance Car in the World Car Awards).
Watch the spot below:
“Audi R8 and Airbnb Commercial – ‘Desolation’” by Test Drive
View the original Airbnb listing at Airbnb.com.
Learn more about the ad in this writeup by David Gianatasio: Audi and Airbnb Offer Up a Crazy House in Death Valley, and a Great Ad to Go With It