Porsche’s latest ad campaign for its first fully electric sports car, the Porsche Taycan, was designed to be a brainteaser that would get the public talking, and it did. The stunt spanned from London to the USA and generated excitement around electricity by giving it an emotional component.
Here is how it started:
On June 30th, a Twitter user called Electricity tweeted:
Hey #London, there is something I have to say. Meet me at the #LondonEye at 9.30pm. Love, Electricity. #ElectricityTalks
— Electricity (@Electricity) June 30, 2019
That night, the London Eye (Europe’s tallest cantilevered observation wheel) flashed randomly and emitted strange noises. Influencers and bloggers shared their videos online through social media and the next day, a Twitter user identified the message as Morse code. It was decoded as, “Hey Porsche, get me out on the road. Love, Electricity”.
“Hey Porsche, watch this video. Love, Electricity” by Porsche
Soon afterwards on July 10th, a message was projected onto the wall of the Hoover Dam, “Hey Electricity, all that cold water making you numb? Get ready to feel again. Love, Porsche”.
“Hey Electricity, get ready for the Taycan.” by Porsche
With this message, it became clear that Porsche was going to give electricity something more exciting to do – power the first electric sports car with the soul of a Porsche.
“Soul, electrified. – The Porsche Taycan is coming.” by Porsche
Learn more about the ad campaign here: LBB
Learn more about filming at the Hoover Dam here: Hoover Dam Filming Location
Local crew who worked on this production include:
- Assist. Production Supervisor: Kyra Uniejewski
- 2nd AD: Eddie Fickett
- Gaffer: Hunter Langley
- Electric: Alex Miller
- Best Boy Electric: David Acampora
- Electrician: Richard Reffner
- Key Grip: Jon Dwyer
- Props: Estaban Matinata
- VTR: Chad McCullough
- Stylist: Marta Trudnowska
- Gang Boss: Kelly Dugan
- Location Manager: Mark Balint
- Prod. Moho Driver: Steve Magdalene
- People Mover: Jeffrey Hill
- Pass Van: Scott Jimerson
- Pass Van: Frances Denison
- Pass Van: Domigo Pena
- PAs: Adam Lee, Monica Morgan, Natalya Holm, Tyler Yarbo, Marcus Pena
- Craft Services: Craig Pease
- Medic: Karen Strutynski
- Hoover Dam Contact: Chaz Pando
- Casting: Julie C. Goldman
- Extras: Ryan Kayser, Pluyd Coleman, Kalaya Hursh, Uli Auliani, Michael Wade, Stephan Philyaw
If you are looking for more production crew and support services for your next project, be sure to check out our online Nevada Production Directory for industry professionals!