The Las Vegas Convention and Visitors Authority recently launched a new tourism campaign produced by R&R Partners, the LVCVA’s longtime advertising consultants, called “Only Vegas Moments.” Filmed in Las Vegas, there are four short video ads, each with their own contemporary theme and emotional storyline aimed at redefining what adult freedom means in a town where there is an abundance of opportunities to create unique moments and memories that can only be experienced in Las Vegas.

This campaign has touched the hearts of many Las Vegas locals and tourists who can relate to the feeling of freedom that Las Vegas inspires. Whether it’s freedom to explore a new identity or freedom to fully express your identity in ways that you never could before, Las Vegas is the best place to do it!

Watch the teaser below:

“Your Moment Happens Here” by Visit Las Vegas

“The introduction of ‘Only Vegas Moments’ celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors,” said Cathy Tull, chief marketing officer for the Las Vegas Convention and Visitors Authority (LVCVA). “Through authentic and empowering experiences, the new stories highlight Las Vegas as a destination where being whomever you want is not just allowed, but encouraged.”

You can watch all of the promos below and be sure to check out https://www.visitlasvegas.com for itineraries related to each story!

Now and Then

For a young LGBTQ couple in love, a trip to Vegas that starts as just a getaway turns into a life-defining experience.

“Now and Then” by Visit Las Vegas

View Itinerary on VisitLasVegas.com

Party of One

With no one to plan around or look after, what would you do for you and you alone? One woman finds herself in Vegas with the rare opportunity to do just that.

“Party of One” by Visit Las Vegas

View Itinerary on VisitLasVegas.com

The Anniversary

Vegas is the perfect place to discover something new about yourself – but it can also be the perfect place to rediscover who you are, as one married couple is about to find out.

“The Anniversary” by Visit Las Vegas

View Itinerary on VisitLasVegas.com

The Meetup

Las Vegas isn’t just a destination – it’s a state of mind. And one business traveler has made up his mind that it’s time to be the best version of himself – with a little help from Vegas, of course.

“The Meetup” by Visit Las Vegas

View Itinerary on VisitLasVegas.com

Clips of each spot will air on major national and network channels so be on the lookout for these “Only Vegas Moments.”

Sources:
https://www.prnewswire.com/news-releases/las-vegas-celebrates-adult-freedom-by-debuting-only-vegas-moments-campaign-300652588.html
http://adage.com/article/cmo-strategy/vegas-newest-ads-whimsical/313602/

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