Licensed merchandise can be used as a marketing tool to promote the release of a new movie. Promotional products help make a film stand out and give marketing agencies a chance to create a memorable experience that extends beyond the movie theater.

Traditional promotional materials include items such as movie posters, branded pens, bumper stickers, travel mugs, shirts, hats, bags, keychains, and other apparel. Promotional products are often given away to audience members at film premieres but they can also be provided to media outlets like radio stations and other social media news organizations with popular followings to host their own free giveaways for movie screenings.

Custom-made promotional products that are directly related to a movie’s storyline also help create a unique desire for fans to collect the item and talk about it with their friends. Some examples include action figures modeled after movie heroes and villains, plush toys based on animated cartoon characters, and even faux jewelry inspired by a film.

It is important to hire a company with experience in branding/licensing, sourcing manufacturers, and marketing promotional products to ensure that your production is receiving the best quality items at the lowest price with an effective marketing campaign that can be executed within a well-planned timeline. Companies with an established network of partners, such as major fast food chains or the hosts of popular festivals and events, can also help your promotional products get distributed to even more potential viewers. With a successful effort, sales from promotional products can even rival sales from movie tickets themselves.

If you offer promotional merchandise support and distribution in Nevada and are not yet listed in our Nevada Production Directory, you can learn more about the NPD here or create a listing here.

Related Production Services: Public Relations, Ad Agencies

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